Since Google+ Local was launched, it changed the dimension of how local marketing worked. Whatever field you may be into, your customers are no different. The days of word of mouth marketing are gone and Google local marketing is the new chieftain in this arena. If you are not convinced yet, below are some of the highlights of various surveys done among customers to get an understanding of how influential Local SEO transformed itself into:
- 46% of Google searches are made for local findings.
- 86% of the population seek google maps when it comes to searching a local business.
- 78% of these searches made online has ended in bringing offline deals to the stores.
- 18% of local mobile searches have been converted into a sale within a day.
- 71% of consumers have stated that they look up for reviews online before making a purchase in a store.
According to stats published by Google, approximately four out of five consumers avail search engines for their local searches. In spite of such immense influence, some small businesses have not alleged their way into local business listings online. This is a huge blunder and a missed opportunity. In addition to the current degree of value, Google is in the process of streamlining to make its facility of Local SEO searches more understandable to an audience of all ideals. This overall change of approach is going to be undertaken in all of the Google’s websites. When these plans are implemented, the above statistical numbers would be on the rise. Google has defined this as “a free and easy way to find and connect with your people, wherever you are”.
The company claims that prevailing Google Places and Google+ Pages would be “automatically upgraded to Google My Business.” Google also extends the facility of FAQs which details its new course and its features, though all of these features appear to have pre-existed and are only minorly bartered. Thus, all the above factors make it a necessity to keep your business updated and listed and maintain consistency in business directories, like Yelp, Merchant Circle, Citysearch to state a few. Another important trait to be taken into account is that you will have to explore into local directories to get your business listed on. Our digital marketing experts will craft the right strategy to make your business available right away in google local search increasing your chances of conversion. We design a customer-oriented content calendar to keep your google local posts updated regularly. Get our assistance to compute the best Local Google Marketing game plan that benefits your business by alluring local customers.
