Email marketing is also a very personal way of reaching a definitive circle of consumers. Official Email updates are present along among personal Emails. This is the major reason why Email marketing has the highest percentage of reach. This also constitutes to the fact that the marketing mails sent out should be personalised and easy to connect. Email can be adjusted to customer actions so that every communication made is made sure to be relevant to their interest. With 2.5 billion users, email isn’t going anywhere in the forthcoming decades. The two major factors that benefits the brands that make use of email marketing are price and ease. Emailing is one of the most economical method to create an awareness of your brand and its products and/or services compared to many other types of marketing. It's also a strikingly easy way to create and track an email marketing campaign, making it a very accessible mode of marketing for small time businesses.
Newsletters can be dropped to the email list that can be built from the people who provided the necessary information on your website or through other methods where target audiences’ Emails were gathered. Catering these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit would charge up your business in an impulsive rate. In an age where usage of Social Media for advertising in at a rise at constant pace, email marketing dominates the monopoly.
Below are some factors that keeps Email marketing at the top
- While 94% of Internet users use email, only 61% use social media
- 75% of adult online users prefer email marketing compared to the other modes.
- the "opt-in" feature of email allows marketing by consent an option for the customers.
- Email marketing gives the marketers an option to target through demographics (age, income, etc.)
- Email messages have a much wider range of formatting possibilities than social media messages.
- Email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions
At Webdigita, we provide you with the best statistics to step up your Email marketing game.
