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Search engine optimization, is a collection of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO is consistently a major driver of expansion and customer acquisition for ecommerce stores. A recent study found SEO to account for about 30% of e-commerce site traffic, underlying the massive opportunity for online stores to acquire unpaid traffic. An effective SEO involves a lot than just adding the relevant keywords to a page. SEO touches on every part of a website, making a basic understanding of SEO best practices important for everyone who works on the user-facing portion of an online business.
When people search for any kind of products or services, they tend to select the options that appear to them on top.This makes it a necessity for any website or blog to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Generally, most searchers do not simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining constantly increasing wavelength with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, and a trust factor has been built.
Why is professional SEO management necessary?Read More
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